For the majority of business owners, it’s easers to buy roofing leads, using a direct mail, or paying for Google AdWords, then generating their own. You should utilize practical strategies, that will organically grow your business and overall sales.
On the other hand, finding qualified roofing leads can be a challenging task, especially if you are new to this. We have partnered with a contractor marketing agency to bring new ideas to business owners and contractors. It’s not like you can spend the whole day driving around looking at people’s rooftops to see who requires your services.
So, here are roofing leads you should explore.
Install a storm tracker app
Every roofer knows that hail damage is an excellent chance for business. A lot of people doesn’t know their roof damaged unless it starts leaking. In most cases, this happens after massive storms. However, you might think you know when the storm or hail hits. But, what happens if you are out of town?
What if a storm hits two towns over? That might be in your service area, but it’s not on your radar. So, when promoting a roofing company, a storm tracking can provide you with head-ups. Later you create a Facebook ad that targets homeowners in the affected areas.
Get a listing on a review website
In the last couple of years, reviews have become a beneficial tool for establishing whether some service is excellent or not. In fact, they have become a critical lead generation strategy. According to online polls, 97% of customers read online reviews.
For example, it’s quite easy to get your listing. You only need to confirm that you are the business owner. Once you have completed the process, you can update your listing. Don’t forget to add your business phone, the URL of your website, and contact information. You can also add a couple of photos of your successful roofing projects.
Update your “Google my business page.”
Are you aware that 80% of customers look for local business on the internet? On the other hand, only 44% of entrepreneurs have claimed their GMB listing. If this is your case, then you should do it as soon as possible. Also, keep in mind to optimize your listing while you are at it.
For instance, you can allow customers to book your services online, or leave a direct message, or you can set up an FAQ section to save their time.
Use social media
Nowadays, almost every marketing plan starts with social media because it gets a lot of attention. This can be a useful strategy for your roofing business, and it can provide you with visibility on the web.
Google has announced that social media page won’t influence the rating. So, a great Facebook page won’t land you on first Google page, but this doesn’t mean you can’t use it for further purposes. Your company’s name will appear near the top of the list of search results on social media, and this will raise your social presence.